Welcome to “Focus” Part Four. In preparation for this series of articles my photographer friend, Larry Curfman, from Centralia, WA provided some fine examples and metaphors to use as analogies.
BEGIN WITH THE END IN MIND
A good photographer knows the purpose for any given picture. He has a good sense of the end result he wants to accomplish before he focuses his camera lenses on the subject at hand.
Steven Covey wrote about this in his book The Seven Habits of Highly Effective People. “Begin with the end in mind.” When it’s all said and done, how closely does your enterprise resemble the original idea?
In a writing class that I took once I mentioned an idea I had been working on. I told the instructor that I felt the idea was good but that I had gotten lost in writing it and felt boxed in with the story.
The instructor wisely asked, “Do you know how your story ends?” What about you? What does your enterprise look like when it is finally all put together and launched? Can you see your location? Can you see your customers? Can you see your inventory? Can you visualize your expansion and growth? Can you predict some of the changes that will naturally occur for your growing business?
Begin with the end in mind.
POSITIONING AND COMPOSITION
Larry also talked about composing the picture. Composing has to do with the elements used in a photograph and how they are positioned.
What is your company position? What is your angle on your particular target market? What do you offer that no one else offers? What do you offer that is better than your competitors? Are there added values you can bring into focus in your business to enhance your positioning in the market place?
Let me encourage you to create your own questions and expand on the ones offered here. This exercise will refine your focus as you create your enterprise.
__________________
Michael Biggs is a speaker, writer, speech coach and vocal soloist. He lives in Edmonds, WA. with his wife Carolyn. His company is called Up-Words, “Offering Hope, Encouragement, and Inspiration One Word at a Time”. Michael’s business experiences include Director of Sales and Director of Marketing for three music publishing companies, Regional Director for Sylvan Learning Centers, and success in sales in retail, insurance and real estate. He is available to speak to your business or organization. Please contact him at 206-349-1888 or email him at michael@up-words.net.
BEGIN WITH THE END IN MIND
A good photographer knows the purpose for any given picture. He has a good sense of the end result he wants to accomplish before he focuses his camera lenses on the subject at hand.
Steven Covey wrote about this in his book The Seven Habits of Highly Effective People. “Begin with the end in mind.” When it’s all said and done, how closely does your enterprise resemble the original idea?
In a writing class that I took once I mentioned an idea I had been working on. I told the instructor that I felt the idea was good but that I had gotten lost in writing it and felt boxed in with the story.
The instructor wisely asked, “Do you know how your story ends?” What about you? What does your enterprise look like when it is finally all put together and launched? Can you see your location? Can you see your customers? Can you see your inventory? Can you visualize your expansion and growth? Can you predict some of the changes that will naturally occur for your growing business?
Begin with the end in mind.
POSITIONING AND COMPOSITION
Larry also talked about composing the picture. Composing has to do with the elements used in a photograph and how they are positioned.
What is your company position? What is your angle on your particular target market? What do you offer that no one else offers? What do you offer that is better than your competitors? Are there added values you can bring into focus in your business to enhance your positioning in the market place?
Let me encourage you to create your own questions and expand on the ones offered here. This exercise will refine your focus as you create your enterprise.
__________________
Michael Biggs is a speaker, writer, speech coach and vocal soloist. He lives in Edmonds, WA. with his wife Carolyn. His company is called Up-Words, “Offering Hope, Encouragement, and Inspiration One Word at a Time”. Michael’s business experiences include Director of Sales and Director of Marketing for three music publishing companies, Regional Director for Sylvan Learning Centers, and success in sales in retail, insurance and real estate. He is available to speak to your business or organization. Please contact him at 206-349-1888 or email him at michael@up-words.net.
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